Effective Digital Business

How will you reinvent your business in the digital age?

Efficiency is doing things right; effectiveness is doing the right things.
– Peter Drucker

There is a lot to be gained in efficiency by using digital technology to reduce errors, decrease idle time, and automate tasks. Often, digital offers revenue growth potential by giving access to previously hard to reach markets. However, soon enough, your competitors will also be using digital technologies and the playing field will be once again leveled.

Understanding how your value proposition changes in a digital context is essential to redefine and transform your business. Technology, process, and people are business modules that might need to change so that your business can thrive in a new environment, but they should change strategically to strengthen the value your deliver to customers.

To reinvent your business a wholistic approach is necessary. An approach that integrates business fundamentals with the best technologies available.


Joel (Esli) Martinez is an engineer and business man with skills and knowledge in digital technologies. He has advised CEOs on how to improve business outcomes, helped companies acquire customers and grow revenue, and developed product strategy roadmaps for large and small companies.

Multidisciplinary teams are in fashion and Joel is a multidisciplinary person. Joel earned a Ph.D. in Biomedical Engineering from the University of California at Irvine with his studies on intracellular transport, and more recently earned an MBA from IE Business School. But he is more proud of winning three out of three hackathons, opportunities that allow him to test his business acumen, technology knowhow, and communication effectiveness against that of his peers.