Get results with mobile

For over a decade, I have been helping businesses bring their business and customer facing software to mobile. In doing so we have simplified processes and enhanced experiences for all their users, saving money, removing waste and making life better for thousands of users.

Mobile phones are internet connected devices everyone has all the time. As we all learned how beautiful and useful software on our phones could be, we began to wonder, why our business software was terribly hard to use and understand. Business software seems not thought through.

I use a mobile first approach to design and build applications that make your business run more efficiently.


Hi! I am Joel Esli. Most people call me Joel (Jo-el). I have been a product manager in many projects since 2006. In this job, throughout the years, the one thing that distinguishes my work is that I bring clarity and simplicity to complicated business and technical problems. It helps that I am also an iOS and Web developer.

Checkout the Articles section to read about projects, workshops and insights related to digital product development and management.

I have helped teams develop products for billion Euro companies like Springer Nature, Deutsche Bank and Deutsche Bahn, for million Euro Companies like the Yellow Pages, Mook Group and Darmstädter Echo and for companies getting off the ground like BHC Properties, Candylabs and Smart Tools.  

No matter the size, the problem to be solved is very similar – what is the story behind your product and how do you share that story with your entire team, users and stakeholders. How do you get everyone on the same page, talking about the same thing, in the same language? How do you get everyone solving the same problem and working towards the same solution?

Common and shared understanding, that’s what you need in complex projects and that’s what I help establish. Lack of shared understanding is what most information technology and digital projects suffer from. It’s what causes big and sometimes irreparable surprises.

If you know what I am talking about and want to avoid this situation in your next project or want to get an existing project out of this situation, get in touch. If you are starting your first project and you want to avoid the pitfall that most digital projects suffer from, get in touch

I can’t wait to hear about your project.