Unlock Your Digital Potential

Get ready to roll up your sleeves and transform your ideas into thriving products with me. With over 15 years of experience, I don’t just tell you what needs to be done – I work side by side with you to make it happen.

Product Ideation and Validation

Turn your concepts into reality with practical guidance. We’ll dive deep into your ideas, ensuring they hit the mark in a down-to-earth way. I will roll up my sleeves with you, validating your ideas against market demands and user preferences. Together, we’ll make informed decisions and maximise your chances of success.

Product Prototyping in iOS and Web

Let’s bring your vision to life, no fancy jargon attached. I excel in crafting user-friendly interfaces for iOS and web platforms. With a hands-on approach, I create functional prototypes that allow for quick feedback gathering and rapid iteration. Together, we’ll refine your product, ensuring it’s ready for full-scale development.

Setup a Product Development Team

Building a rock-solid product development team is key for long-term success. As a consultant I don’t just advise from afar – I jump in and get my hands dirty. I’ll guide you through the hiring process, ensuring you assemble a talented team that matches your project’s needs. From requirements gathering to leveraging tools like Confluence and Jira effectively, I’ll be right there with you, co-creating an agile culture within your team. Plus, I’ll help you set up development processes like continuous integration and delivery, code reviews, and more. My goal is to implement only what’s necessary for a maintainable application that stands the test of time.

What sets me apart is my practical, roll-up-your-sleeves attitude with the Engineering Ph.D., top-ranked MBA degree (from IE Business School) and 15 years of consulting experience. I have the tools and experience it takes to get digital jobs done. There are many digital agencies out there with a bunch of talented young people and most of them do a fantastic job. But they have higher coordination costs, because they need more people and meetings to get the job done. With me, you are speaking to the guy doing the job.

Ready to get down to digital business? Reach out.


Hi! I am Joel Esli. Most people call me Joel (Jo-el). I have been a product manager in many projects since 2006. In this job, throughout the years, the one thing that distinguishes my work is that I bring clarity and simplicity to complicated business and technical problems. It helps that I am also an iOS and Web developer.

Checkout the Articles section to read about projects, workshops and insights related to digital product development and management.

I have helped teams develop products for billion Euro companies like Springer Nature, Deutsche Bank and Deutsche Bahn, for million Euro Companies like the Yellow Pages, Mook Group and Darmstädter Echo and for companies getting off the ground like BHC Properties, Candylabs and Smart Tools.  

No matter the size, the problem to be solved is very similar – what is the story behind your product and how do you share that story with your entire team, users and stakeholders. How do you get everyone on the same page, talking about the same thing, in the same language? How do you get everyone solving the same problem and working towards the same solution?

Common and shared understanding, that’s what you need in complex projects and that’s what I help establish. Most information technology and digital projects lack this, people feel lost and progress is not made. It’s what causes big and sometimes irreparable surprises.

If you know what I am talking about and want to avoid this situation in your next project or want to get an existing project out of this situation, get in touch. If you are starting your first project and you want to avoid the pitfall that most digital projects suffer from, get in touch

I can’t wait to hear about your project.